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The campaign marks Britney’s first fashion ad since her Candie’s campaigns within the early-mid 2000s. Though prior to now she’s fronted many advertisements for her Candie’s x Kohl’s assortment and huge lineup of fragrances, this marks the singer’s first campaign for a serious fashion model. Hawkins, who has been with the store for thirteen years and is a serious shareholder as well as stockist by way of her Cozi swimwear and Jbronze tanning product manufacturers, has vowed to stay by the ailing retailer. Her contract as ambassador is up for renewal this November, when all eyes are on Myer at Flemington, where it has naming rights to the Fashions on the Field competitors and a marquee on “millionaires row” within the Birdcage.

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